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Three Ways to Create a Trade Show Booth Backdrop
by Rick Hendershot, Trade Show Tips
So you've rented a 10' space at a trade show, and now you want to create an
interesting and professional looking graphic backdrop.
At this point most people who know anything at all about trade show displays
will opt for a "popup display". But in spite of the popularity of "standard"
popup displays, there are other alternatives you might consider.
== Full Color Vinyl Trade Show Banners
==
Here is a very brief introduction to 3 different methods of creating a graphic
backdrop for your trade show display area.
1. Standard PopUp Display
Standard popup displays are very popular. They usually come in 8' or 10'widths
and are approximately 8' high. You are likely to see a standard graphic popup
display behind the podium at most conventions, special events, or announcements.
Especially if it is a short term event, or a series of announcements that moves
around from location to location.
The folding frame of a popup display is normally made of either fibreglass or
alumnimum tubes. The frame is covered with display panels — either velcro-ready
fabric panels, or printed graphics. Graphic panels are made of a material like
Duralex which are specially printed lexan panels that are then laminated or
coated for protection.
Before the frame is made to "popup" it comes folded down to a unit approximately
8" square by 30" wide. When it is unfolded, the frame "pops up" to a skeleton
approximately 8' (or 10') wide by usually) about 8' high. This frame normally
weighs about 15 lbs. and is stable enough to just sit on the floor without any
anchoring or external support.
The panels that cover the frame are about 30" wide by 8' high. They are normally
adhered to the frame by means of magentic strips applied to their back surface.
Once the panels are applied to the frame the display gains even greater
stability. When they are taken off the frame, the panels are flexible enough to
be rolled up so they fit in the lightweight carrying case. The carrying case
also serves as a shipping case.
2. Fabric Wall Displays
The fabric display represents an evolution of the popup. It uses the same kind
of folding frame as the standard popup display. But it does not need additional
graphic panels, or a mechanism to attach them to the frame.
Instead, the fabric display comes with a specially-printed fabric graphic that
is already attached to the frame. So all you have to do is take the unit out of
the carrying case and pull it up so it is fully unfolded. The brightly-printed
durable fabric stretches smooth as it unfolds.
This is about as easy as it gets.
Like standard popup displays, fabric displays are available in 8' and 10'
widths. But you can also buy narrower ones in 4' widths that can be used instead
of banner stands.
This super-portable billboard-in-a-bag knocks down into a nylon duffel for easy
transport. Perfect for new product intros, event marketing, lobby signs,
virtually anywhere you need to make a big statement. They are normally printed
with a process called dye-sublimation where the color is transferred right into
the fabric. That makes them very stain and scuff resistant and guarantees that
they will retain their striking appearance for several years.
3. Vinyl Banner Backdrop
The Vinyl Banner Backdrop is a low cost solution for creating a graphic wall for
the back of your trade show space. It consists of an adjustable tubular frame
that telescopes from between 3' and 8' wide and between 4' and 8' high. Larger
frames can be purchased as well, but the 8' x 8' (fully extended) model is the
most popular.
A full color vinyl banner is mounted on the frame by using pole pockets at the
top and bottom, and the frame sits on the floor. For easier handling and
shipping, the large vinyl banner is produced in 4' widths and held together when
assembled with a product called "mag-edge". In other words, the two edges in the
middle are held together by magnets -- a solution that works surprisingly well.
Although this system is a bit more difficult to assemble than a fabric popup, it
is only about half the cost.
For more information on these and other trade show displays, see
Popup Displays at
Tradeshow-Display-Experts.com | Also see
Display Graphics | Marketing
articles from Linknet Promotions.
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