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e_Marketing Blog Free PR10 Backlink - Get Yours We do links at Linknet, so we're always on the lookout for ways to get quality backlinks. Here is a report by Angela Edwards detailing exactly how you can get a backlink on a PR10 site. This is not BS. It's free, so definitely worth the little bit of effort. Angela will send you other sources of high PR links too. Go to FREE PR10 LINK Google Docs Could Be Useful We do a lot of collaborative writing and publishing at Linknet - where two or three people get in on writing articles and posts, creating videos, etc., and the people involved are often not on the same internal network. So managing the writing, editing, publishing, reporting and archiving can be a challenge. A shared online repository for content seems like the answer, so over the last few days I've been looking at Google Docs to see if it fits the bill. So far so good. One person creates a document and then shares it with others. The originator of the doc can work on it and then have a collaborator make additional edits to exactly the same document. Take a video script for example. The script writer can write a script and store it in a Google Docs folder. Then give access to that script to the person doing the voice track and the other person doing the actual video production. If changes are made further up the production chain - say by the voice track person - these changes can be made right to the master version stored in Google Docs. So everybody is working from the same script. One potential problem I've seen so far is that you cannot share folders - only individual docs. That means Person A may want to organize the same files in completely different folders from Person B. That sounds like it could be a good thing in some cases, but in others not so good. I can also see this system being good for client communication and reporting. You create a report, say by using the online Spreadsheet utility, then share it with the client so he/she can see what is going on. Other users could even make notations and add stuff like you can with a wiki. I must admit though, that I haven't quite figured out the Google "account" thing yet. If you've got accounts for adwords, adsense, docs, video, analytics, etc. and you signed up for them at different times, there's no telling whether or not they are synchronized. I'm sure there's a way, but I haven't figured it out yet. Link Relevancy Doesn't Matter - More Evidence Here's more evidence that the relevance of link sources is not much of a factor (if a factor at all) in determining the value of an incoming link. A number of very experienced online marketers have left some interesting comments at this post entitled How I Got Shown Up And The Myth Of Irrelevant Links. In my own experience, what determines the "relevance" of an incoming link is (a) the anchor text - if the anchor text implies that a source is about "dog training", then who is Google to question that? and |
TradeShow-Display-Experts.com - where you can find low cost trade show displays, popup displays, retractable displays, banner stands, and beautiful, long-lasting trade show graphics. Trade Show Handouts that Stick Around After the ShowMay 1, 2006 - Linknet Business News Full Color Brochure Printing - Order brochure printing at PrintPelican.com PopUp Displays Low Cost - Beautiful graphics, shipped across North America PPC Advertising - Premierad.com lets webmasters earn up to 75% of ad revenue. Trade Show Handouts that Stick Around After the Show by Rick HendershotWhen planning your trade show marketing program, one of the important things to consider is the series of handouts you will make available to your booth visitors. Full color printed materials are by far your best bet when it comes to trade show handouts. But how do you maximize the impact of such a traditional item? You've spent significant money on staff training, beautiful graphics, and a professionally designed display. The traffic is pouring through your booth. But will they still remember you tomorrow? Let's face it, you only have two chances to make your message stick with your booth visitors: your follow-up strategy, and your handouts. Will your handouts make it past the waste basket? Are they an integral part of your follow-up strategy? Let's be clear here. We're not talking about handing out sexy things like cds, yoyos, ball caps, t-shirts, or beer mugs. Those things have their place, but this is not it. Right now we're talking about getting a piece of product literature into the hands of your prospects and hoping it doesn't get chucked into the garbage can just outside the exhibition hall. Why product literature? Product literature is always the "go to" handout because printed pieces of paper or card stock are cheap. And done correctly they can be more effective, have more staying power, and certainly communicate more about your actual product than things like hats or pens. So what makes a memorable piece of product literature -- one that a prospective customer will keep? Here are a few suggestions. Don't be cheap when it comes to graphic design A cheap one colour flier may save you money in the short run, but it is much more likely to be pitched into the waste basket. On the other hand, you probably don't need an expensive multi-page brochure. The first one is "underkill", and the second is "overkill". Do an attractive, simple advertising piece that has catchy graphics and a clear statement of "the pitch". Use full colour and use striking photographs Create a striking headline and don't just do a description of the product. Create a "benefit-rich" statement that focuses on some significant customer-oriented benefit of your product. For example, you can create a headline that says "Powerful Front End Loaders from Mega Loaders", or you can say, "Get the Job Done in Record Time for Half the Price." Which one would you look at? Content matters - make a substantial offer By content we mean the pitch...the offer. Create an offer they cannot discard or ignore. Give something substantial away if they fill in an inquiry form. Or tie your offer in with your website. Create a valuable special offer they can only access online. Put it in the form of a "valuable coupon", something like this: "Get off your next purchase when your register on line." This encourages your prospects to keep the handout, and also encourages them to respond by going to your website and having another close look at your special offer. What could be better? An automatic followup strategy. Give them something they will keep Often a business card is the best. Everybody keeps business cards. Often we keep them long after the person has left the company or the company has ceased to exist. Most of us have a little (or big) pile of business cards. And some of us have a drawer full of them. A few of us even have them carefully sorted in a Rolodex. Make your business card stand out from the crowd. Spend a little extra and do it in full color. Put a photo of your product on it, or use a striking photo that illustrates the benefits of your product. This says "credibility" -- "this company is for real". In other words, business cards -- especially full color cards -- are good. You might even consider a "double whammy" full color perforated post card / business card combination. The 3.5" x 6" (or whatever) postcard contains a coupon type offer, and the attached (perforated) business card can be neatly torn off and kept in your pile, drawer, or Rolodex. Remember to make your printed handouts memorable, creative, and substantial and enough people will keep them to pay you back many times over for the bit of extra cost involved. Rick Hendershot is the president of Linknet-Promotions.com -- an online marketing and advertising network.
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