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e_Marketing Blog Another AutoBlog - Beautiful Silver Jewelry Just finished another AutoBlog for a client. This one is called Beautiful Silver Jewelry. Linknet AutoBlogs are "dedicated" (rather than "branded") blogs that are filled with keyword-specific videos and articles automatically posted on a daily basis. Specific keywords are then linked to client websites. What a perfect "auto pilot" way to generate links to multiple sites! We are bundling an AutoBlog with membership in the Link Builder Network, which also inlcudes access to 75+ blogs where you can create posts promoting as many sites as you want. 3 Reasons To Like Google Docs We've just started using Google Docs for collaborating on the writing of articles, blog posts, audio and video scripts, reports, etc. - anything that requires team work. After about a week with the system I am very impressed. I suspect there will be many more reasons to like Docs, but here are the first three... 1. Sharing documents is very easy. Just add someone else's Google login email address and it is done. You can optionally send an email to your collaborators telling them the file is shared. 2. Folder organization works nicely. You can save your text documents in your own folders, then share them with others who can then organize them as they see fit. This accommodates people who have a difficult time with file and folder organization. Believe it or not, everybody does not like the abstract file and folder model used and taken for granted by computer geeks everywhere. With Google Docs you share the specific document, not the document-in-a-particular-location, so Collaborator B does not have to buy into Collaborator A's folder structure. 3. The default formatting used in the basic text "documents" translates nicely into most article submission and blog entry forms. MS Word notoriously adds characters that article and blog entry forms do not like. Marketing to Real Estate Agents? Yes, I know this isn't a good time to be marketing to Real Estate agents (at least in the U.S.), but the truth is, the old saying "when the going gets tough, the tough get going" applies more now than ever. In other words, Real Estate will continue to sell, and there will be aggressive agents who take advantage of the current slump. There will also be a large drop off in marginally successful agents, along with an influx of new agents in the next 18 months or so as the market adjusts itself. Anyway, if you're interested in reaching this niche (Real Estate Agents), or if you have a decent email list of active agents, contact us. We're working on a couple of products tailored to this market and we want to find JV partners with a similar interest. Even if you don't currently have a list, but are interested in developing one, as well as signing up for a very lucrative affiliate program, leave a comment on this post, or contact us here: |
TradeShow-Display-Experts.com - where you can find low cost trade show displays, popup displays, retractable displays, banner stands, and beautiful, long-lasting trade show graphics. Tips for Instructing Website Designers and DevelopersMay 29, 2006 - Linknet Business News Get Real Estate Leads - Make Sales - Lead Producer Websites from Linknet. Magazine Printing - Magazine printing at discounted rates at Printpelican.com Cheap web hosting - low cost reliable web hosting 50 Links a Month - from Linknet - Links to boost your search engine ranking. Tips for Instructing Website Designers and Developers by Pete ArkwrightA reputable designer should have a set of standard terms and you should check they are fair and contain some basic provisions: Check that you are getting a fixed-price fee deal unless you want to be signing an opened ended cheque; If you have a fixed price contract with a specification of what you will get for your money, also make sure you agree how the designer will charge for extras. Agreeing on a specification sets boundaries and makes sure that you do not pay too much and yet the designer can fairly get paid for extra work not agreed at the outset; A specification of what will be done for you should be agreed in simple lay terms (e.g. "the ecommerce facility will operate so that it rejects orders when the goods are out of stock"). A specification in technical jargon or involving a complex site should otherwise be reviewed by someone with the technical knowledge to be able to check the resultant site will appear and function in the way it should. With larger projects it is sensible to have the specification prepared for you by a suitably qualified and experienced IT consultant; Agree what service standards you should reasonably expect - how often you will get updates, when the project milestones will each be completed, whether time really is of the essence (leaving you entitled to withdraw if milestones are not achieved (not to be used unless it is absolutely necessary and if used, build in reasonable time margins to be fair to the designer)), etc.; You may well also want to agree on-going support and maintenance for after the site is up and running, including response times and so on. If so, you should negotiate detailed written terms for this service; The designer should warrant that the site will function on the main browsers (e.g. Microsoft Explorer Version 4.0 upwards and Netscape Version 4.0 upwards) although you have to accept that designers cannot guarantee "functionality" on all browsers nor things like visual appearance being consistent on all systems; Bearing in mind that unless you agree to the contrary copyright in all material produced by the designer will remain his/her copyright and that you might want to be free to upgrade the site (either yourself or using another company in future), you should consider agreeing that you will get copyright. Expect to pay a little more for this (not a lot) but it is well worth it. Get the designer to waive his/her moral rights (the right to be credited with the work and not to have it subjected to derogatory treatment). Ideally, agree that copyright and all relevant intellectual property rights will pass to you automatically as the work is created. The designer may say that it will only pass when all money due under the contract has been paid. Whilst that is a sensible thing from a designer's point of view and may appear fair, too often you and the designer may fall out leaving you unhappy and wanting to withhold a little money to cover genuine losses and if you do so, no matter how fairly, you never acquire copyright; For substantial projects where it is likely that you will be paying in instalments by reference to milestones, make sure that all rights in material produced up to the relevant milestone pass to your company when the invoice for that particular instalment has been paid. This way, if you later fall out on subsequent problems over the web site, you can at least salvage a significant part of the site and have someone else work on it if necessary. Also get a warranty that the designer own the copyright in all material he/she produces and that you will have a perpetual royalty-free licence to use any material which may not be own by the designer and that all material may be used by you for any purpose whatsoever. The warranty should also confirm that the material is free of all third party intellectual property rights. It is not unheard of for a disreputable designer to simply copy element of other sites or even the entire look and feel of a site including software. Again, for substantial projects, specify what third party software will be used, when it will be included in the development (within particular milestones) so that the licence applies effective from payment of the invoice for the particular milestone. Another desired warranty is that the site will function in accordance with the specification (subject to agreed qualifications regarding different "platforms" used); All warranties should all be backed up by an indemnity in your favour (stated to be "on a full indemnity basis") against any costs claims and liabilities arising from any breach of warranty; Make sure the designer has to supply you with written consent from any company to which he/she creates a link before linking to another site. Last but not least, you need to weigh up the ability of the designer to compensate you for breaches of contract. As a general rule, you should insist on insurance, for substantial projects, you should inspect the insurance to make sure it covers what you need it to cover to protect your interests in the event of a problem occurring. Most designers are decent people trying to earn a living but it is important that both parties understand what is expected of them. Each case differs and there may be good reason why some of these terms cannot be agreed by the designer but you should take advice at that stage. As this article is general by its nature it should not be taken as advice and is not an exhaustive list of issues to consider, so you must not rely on it without taking independent advice. Kaltons Solicitors Article Source: http://www.click-partners.com
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