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e_Marketing Blog 3 Reasons To Like Google Docs We've just started using Google Docs for collaborating on the writing of articles, blog posts, audio and video scripts, reports, etc. - anything that requires team work. After about a week with the system I am very impressed. I suspect there will be many more reasons to like Docs, but here are the first three... 1. Sharing documents is very easy. Just add someone else's Google login email address and it is done. You can optionally send an email to your collaborators telling them the file is shared. 2. Folder organization works nicely. You can save your text documents in your own folders, then share them with others who can then organize them as they see fit. This accommodates people who have a difficult time with file and folder organization. Believe it or not, everybody does not like the abstract file and folder model used and taken for granted by computer geeks everywhere. With Google Docs you share the specific document, not the document-in-a-particular-location, so Collaborator B does not have to buy into Collaborator A's folder structure. 3. The default formatting used in the basic text "documents" translates nicely into most article submission and blog entry forms. MS Word notoriously adds characters that article and blog entry forms do not like. Video Channels Show Video Loops I joined the Widgeteers ad network and noticed that they are using a video channel from Mogulus to communicate with members. This is a pretty cool concept. You can cue up a series of short videos with the Mogulus service and they will play as a continuous loop - like a TV channel. Then you can ad a bit of script to your web page, and voila, you've got the "channel" running on your page. This seemed like an ideal fit for our Quick Web Video service, so we're planning to incorporate it into the service. As we produce short videos for clients they will be added to the channel, and then clients can put the video loop on their sites. So instead of just choosing one video to highlight on your site, or adding a string of them in separate Youtube windows, you can put a continuously looping channel right there on your web page. For more information on how we are implementing this service see Linknet channel. Link Relevancy Doesn't Matter - More Evidence Here's more evidence that the relevance of link sources is not much of a factor (if a factor at all) in determining the value of an incoming link. A number of very experienced online marketers have left some interesting comments at this post entitled How I Got Shown Up And The Myth Of Irrelevant Links. In my own experience, what determines the "relevance" of an incoming link is (a) the anchor text - if the anchor text implies that a source is about "dog training", then who is Google to question that? and |
TradeShow-Display-Experts.com - where you can find low cost trade show displays, popup displays, retractable displays, banner stands, and beautiful, long-lasting trade show graphics. Apple Ads Sing Same Old Tune - Market Share Fails to IncreaseJun 24, 2006 - Linknet Business News Apple Ads Sing Same Old Tune - Market Share Fails to Increase Apple Computer's latest round of high profile television and internet ads picture a cool young casual guy representing a Mac and a nerdy guy in a suit representing a PC (a non-Mac.) This has been Apple's constant theme for almost 20 years - "Think Different", "We're Cool", "Don't Be a Nerd Like Those Other Guys." Apparently Apple is not afraid of alienating the nerds of the world. Unfortunately the "other guys" represent about 95% of the computer using population. Apple's market share of the U.S. desktop PC market has remained at less than 4% for many years. Currently it is stuck at around 3.5%. Worldwide their share is even less -- currently about 2.0%. >>>>>>>>>> Make Money at Home - Follow 3 easy steps and he will build a money making home business website for you that's 100% ready to take orders and pull in massive residual profits. Trade Show Displays - Trade show exhibits and booths, Pop-up Displays and exhibits. Need items for trade show displays, expo, or convention exhibits? We offer solutions from design through delivery. Business Card Printing - Full color business card printing at PrintPelican.com Car transport service - Auto transport and car shipping to private individuals, corporate movers, auto brokers and used car and new dealerships. >>>>>>>>>> Still, in what has been a tough couple of years for industry leaders like Dell, Apple has been able to hold its own. In a market which is actually increasing in size -- overall PC shipments in the U.S. were up 13.1% over last year -- Apple's sales are actually growing to keep pace. This is also in spite of the likelihood that some potential Mac buyers have been holding off until Intel-based Apple systems are available. These are expected in the second half of 2006. What is really making money for Apple is the iPod, and the spin-off sales of iTunes. Profits from these divisions, and steady sales of Macs gives Apple breathing room to develop and improve products. While a few years ago the debate was about whether Apple would actually survive as a unique entity, that debate is nowhere to be heard these days.
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