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e_Marketing Blog New AV Electronics Blog We just created a new blog called Audio Video Electronics featuring videos and articles about audio video equipment. Free PR10 Backlink - Get Yours We do links at Linknet, so we're always on the lookout for ways to get quality backlinks. Here is a report by Angela Edwards detailing exactly how you can get a backlink on a PR10 site. This is not BS. It's free, so definitely worth the little bit of effort. Angela will send you other sources of high PR links too. Go to FREE PR10 LINK Link Relevancy Doesn't Matter - More Evidence Here's more evidence that the relevance of link sources is not much of a factor (if a factor at all) in determining the value of an incoming link. A number of very experienced online marketers have left some interesting comments at this post entitled How I Got Shown Up And The Myth Of Irrelevant Links. In my own experience, what determines the "relevance" of an incoming link is (a) the anchor text - if the anchor text implies that a source is about "dog training", then who is Google to question that? and |
TradeShow-Display-Experts.com - where you can find low cost trade show displays, popup displays, retractable displays, banner stands, and beautiful, long-lasting trade show graphics. Trade Show Graphics - The Inside ScoopMar 5, 2006 - Linknet Product News Trade Show Graphics - The Inside Scoop Mar 5, 2006 - Linknet Business News - by Rick HendershotDisplay graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place. One-off display graphics are used in vinyl banners, trade show displays, or as backdrops for a convention, press conference, or special event such as an athletic event or tournament. Multiple units of display graphic items are often required when a company has numerous sales outlets or franchises. In that case the producer of display graphics will produce a number of units such as posters, mounted displays, banner stands or vinyl banners so the company can mount a consistent promotional campaign. Indoor vs. Outdoor Applications One of the most important distinction is between display graphics used for indoor displays and display graphics used for outdoor display purposes. Indoor products are usually set up in trade shows, retail stores, malls, and conferences. Outdoor items are things such as vinyl banners, signage, adhesive vinyl used for vehicles or window graphics, large outdoor posters (usually printed on vinyl or fabric), and streetscape banners. Outdoor items are exposed to the elements and require special inks in order to be UV resistant and waterproof. The usual procedure is to use special solvent inks that do not fade nearly as quickly in bright sunlight, and are also water resistant. Some suppliers attempt to "cheat" by laminating items printed with water-based inks, but this is not a satisfactory solution. It is often desirable to use solvent based printing for some indoor items as well. For instance, banners that you expect to use a number of times will have to be rolled and unrolled, and water-based inks are much more likely to scratch and break down with this kind of handling. Or if you want to hang a banner across the front of your display table at a trade show it is likely to be bumped and have coffee spilled on it. The more durable you make it, the better. Artwork Considerations Most experienced suppliers of display graphics will know exactly what kind of images and illustrations you should or should not use in your designs. Digital printing devices can print from photographs and illustrations, so you can include logos, maps, text or anything normally printable from a program like Quarkxpress, Illustrator, or Coreldraw. One major consideration is the resolution of your original images. Offset printing (brochures and magazines) requires a resolution of up to 300 ppi (pixels per inch), but display graphics can be printed with resolutions as low as 50 ppi (pixels per inch). Keep this in mind when shooting your original photos. Make them as large as possible and you should not have any problem blowing them up for a banner, popup display or roadside sign. Find a display graphics supplier who can advise you in simple, straightforward terms. If you have a bit of experience dealing with images and layouts, you will find that creating display graphics is relatively easy. One important thing when designing your display item is to keep your design simple, and focus on one or two main elements. Many suppliers, such as Canada Display Graphics will even make minor adjustments to your files for no extra charge. Rick Hendershot is in charge on online marketing for Canada Display Graphics | Full Color Brochure Printing - Order brochure printing at PrintPelican.com
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