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e_Marketing Blog Another AutoBlog - Beautiful Silver Jewelry Just finished another AutoBlog for a client. This one is called Beautiful Silver Jewelry. Linknet AutoBlogs are "dedicated" (rather than "branded") blogs that are filled with keyword-specific videos and articles automatically posted on a daily basis. Specific keywords are then linked to client websites. What a perfect "auto pilot" way to generate links to multiple sites! We are bundling an AutoBlog with membership in the Link Builder Network, which also inlcudes access to 75+ blogs where you can create posts promoting as many sites as you want. 8 Reasons Why You Need A Blog Basic list of reasons to have a blog...My recent promotions for AutoBlog have created a fair number of questions about the value of having your own blog for doing things like marketing products and communicating with customers. The answer is "Yes". Creating and maintaining a blog is a good way to increase your online presence, make more people aware of your products and services, express opinions and share information, as well as being a good way to get feedback from customers and prospects. Here are some of the reasons why you should have a blog, perhaps even before you have a regular static website. 1. You can do just about everything with a (Wordpress*) blog that you can do with a static website. 2. Setting up a blog is much easier than creating a website. Yes, it is true there is some basic programming involved. But if you get a professional "blog setter-upper" to do it for you it will cost much less than building a decent looking website. 3. Design is very flexible. There are hundreds of free "themes" that determine how it will look. And as long as you don't modify the theme too much you can switch themes on the fly in about 15 seconds for a completely new look. 4. Blogs are generally more search engine friendly because typical blog structure forces you to create content that is optimized the way the search engines like it. 5. The search engines (usually) crawl blogs more often than static websites, because blogs change more often. As new content is introduced with new product announcements or new information, those changes will get picked up more quickly by the search engines. 6. Blogs are perfect for publishing "news and views". This means you can add new content more often, and you can cover a wider range of topics than might be covered in a normal static website. 7. Blogs are interactive which makes them great for getting reader opinion, comment, and questions. If you want to interact with your customers and prospects a blog is a good way to do it. 8. Blogs can be integrated with social networking sites like Facebook, Myspace, Squidoo, Hub Pages, Twitter, and many others. This is usually done by simply loading in the RSS feed that the blog automatically creates. I'm sure there are many other reasons why you should have a blog if you're involve in online business or communication. Leave a comment with your suggestions... (*Yes, I know, this is not a Wordpress blog. It is powered by b2Evolution. That's because I've had it for a couple of years, it works, gets a bit of traffic, and it would be too much hassle to change it over. There's not much doubt that Wordpress is a more versatile and certainly more popular platform, and the one I recommend to clients.) Marketing to Real Estate Agents? Yes, I know this isn't a good time to be marketing to Real Estate agents (at least in the U.S.), but the truth is, the old saying "when the going gets tough, the tough get going" applies more now than ever. In other words, Real Estate will continue to sell, and there will be aggressive agents who take advantage of the current slump. There will also be a large drop off in marginally successful agents, along with an influx of new agents in the next 18 months or so as the market adjusts itself. Anyway, if you're interested in reaching this niche (Real Estate Agents), or if you have a decent email list of active agents, contact us. We're working on a couple of products tailored to this market and we want to find JV partners with a similar interest. Even if you don't currently have a list, but are interested in developing one, as well as signing up for a very lucrative affiliate program, leave a comment on this post, or contact us here: |
TradeShow-Display-Experts.com - where you can find low cost trade show displays, popup displays, retractable displays, banner stands, and beautiful, long-lasting trade show graphics. Banner Stands - Versatile Displays in Different ConfigurationsMar 15, 2006 - Linknet Product News Banner Stands - Versatile Displays in Different Configurations Mar 15, 2006 - Linknet Marketing News - by Rick HendershotWhen it comes to versatility and low cost in trade show or portable point of purchase displays it is hard to beat the popular banner stand. These units come in various sizes from about 2 feet wide to 6 feet high to as large as 4 feet by 8 feet. They can be used as stand alone displays for advertising a specific product, or they can be assembled in an array highlighting a number of different products. They can even be attached with magnetic strips to form a larger backdrop in multiples of 4 feet. For example you can use three 4 foot by 8 foot banner stands together to form one continuous backdrop that is 12 feet wide by 8 feet high. There is no less expensive way to create this kind of backdrop. Print on a variety of materials Most display shops can print graphics for banner stands on anything from super cheap paper (not recommended) to heavy duty vinyl. Graphics can be printed on a high resolution full color wide format ink jet, and then laminated with a low-glare coating that protects them at the same time as making them look impressively professional. When designing graphics for banner stands most designers will use a dramatic product photograph over the entire background, and a simple headline or one or two word slogan to emphasize the product being promoted. An experienced display shop can print this sort of graphic with impressive quality. When specifying the material, make sure it is rollable. Banner stands are usually disassembled after the show and rolled into a tube about four or five inches in diameter. So the graphic has to be flexible enough to roll this small without being damaged. Most laminated materials will work properly, but if the laminate is too thick you may have trouble rolling the graphic small enough to fit in the carrying tube. Alternative designs in banner stands There are essentially three main display types commonly referred to as banner stands. The first, and most common, is the traditional banner stand which consists of a simple mounting piece at the top and bottom with a tension bar holding the two ends of the banner apart when it is up and running. The graphic usually clips into the top and bottom pieces, and with some models is removable in case you want to change graphics from time to time. A second popular model is the "roll up" banner stand. This main component of this unit is the base which is a cannister about 4 inches square by the width of the display (usually 36" to 48".) The graphic is attached to a spring loaded retracting device inside the cannister. When you erect the display you simply pull the graphic out of the base and then attach a tension rod between the base and top frame piece (similar to the previous system). When you are finished using it, you (carefully) remove the tension rod and let the graphic retract into the base. Retractable displays are more expensive than other types of banner stands. They are also more prone to mechanical problems because of the retractable base. It is also more critical to print the graphic on just the right kind and thickness of material so the retracting mechanism works properly. The third type of banner stand is called an "X banner". This unit uses a frame in the shape of an "X", held together at a hub in the middle (back) of the display. The "X" design gives you a tension rod at each corner of the display. The graphic has a grommet (reinforced hole) in each corner which fits over the tension rod. This type of display has several advantages. First, the graphic itself is completely separate from the display hardware, so you can much more easily change graphics. Second, you can use less expensive vinyl for your graphic because it will be stretched taut from the corners by the tension bars. Third, you can vary the size of your display by simply changing the shape of the "X". And, fourth, it has a more substantial appearance, and is less precarious. The "X" banner is also less expensive than the rollup type of display. Rick Hendershot publishes Linknet News | Banner Stands and Trade Show Displays | Vinyl Banners and Vinyl Graphics
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