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Trade Show Marketing Articles

Articles published in Trade Show Tips, and other trade show blogs, ezines and websites

The Power of Podcasting: What Exhibitors Need To Know - by Susan A. Friedmann - What's the most precious commodity in the world? Nope. Not gold. Not platinum. Not uranium. Not diamonds. The most precious commodity in the world is not something you can mine, or harvest, or hoard in safety deposit boxes.

Wagging the Dog : Plan Ahead for What Happens After the Show - Susan A. Friedmann
Preparing for post-show activities is one of the wisest decisions you can make... By clearly deliniating your plan for after the show, you’ll be able to streamline your operation... and maintain valuable business relationships. Key to this are....

Working a Trade Show Booth, by Rick Hendershot, "Trade Show Tips"
You have to make your booth attractive, noticeable, and worth coming to. It has to create a great first impression. And so do you, as the guy working it.

Lowly Vinyl Banners take all the abuse you can give them, by Rick Hendershot, "Trade Show Tips".  In the hierarchy of advertising and promotional media, the lowly Vinyl Banner has to be one of the most under-rated of them all.

Designing your PopUp Display, by Rick Hendershot, "Trade Show Tips"
A properly designed PopUp Display provides you the opportunity to make a bold statement about your company and your most important product or service.

Generating Leads at Trade Shows, by Rick Hendershot, "Trade Show Tips"
The most tried and true method of gathering trade show leads is the business-card-in-the-fish-bowl (BCIFB) method. Place a container such as a box or "fish bowl" somewhere near the entrance or exit point of your booth.

Throw in Another Banner Stand
You've spent considerable time and effort designing a killer trade show booth or popup display. But now you find you would like to emphasize a new product, or a special service your company has just introduced. Do you have to go back to square one and redesign your entire booth?

Should You Create an Event Website to Promote Your Special Event?
Say your company or group decides to hold a special event six or twelve months down the road. Eventually somebody on the planning committee will suggest the group create a special website for the event.

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