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Vinyl Banners Don't Get No Respect
by Rick Hendershot, from
Trade-Show-Tips.comIn the hierarchy of advertising and promotional
media, the lowly Vinyl Banner has to be one of the most under-rated of them all.
Often viewed as a temporary substitute for a real sign, or a cheap backdrop when
you couldn't afford something better, in the not-so-distant past vinyl banners
rarely got their due.
The "digital revolution" has changed all that.
Printing machines are now available that can print directly on both indoor and
outdoor grade vinyl in stunningly beautiful full color. That means a graphic
designer can take the same files she uses for her client's magazine ad or
company brochure, blow them up, and print them directly on a very durable piece
of vinyl.
As a result, the catalog of available vinyl materials has exploded in the last
three or four years, and the printing process has been perfected to the point
where you can now print a beautiful full color image on a piece of virtually un-tearable
vinyl with durable inks that will not weather or fade for many years.
This opens up many possibilities for marketers, designers, trade show
exhibitors, retailers, special speakers, and event planners. Vinyl banners have
several distinct advantages over almost any other advertising medium.
First, they are FLEXIBLE, and very durable. That means you can carry your
backdrop to an open house, trade show, or outdoor event. Just hang it over a
table, or from readily available hanging hardware. Or if it is an outdoor event
like a golf or slo-pitch tournament, attach it to the side of a building or an
outfield fence. When the event is over, just take it down, roll it up, and
you're ready for the next event.
Second, they are CHEAP. If you find the right supplier,
Banners-Canada.com, for
instance, you can produce a banner for much less than any other suitable
alternative.
Third, they are BIG. An image can be stretched across several segments,
and these can be stitched together. A banner does not have to be long and
skinny. It can just as easily be big and square. There is virtually no limit to
the size you can produce a vinyl banner.
Finally, they are EASY. Anybody with a little bit of graphic design
experience can design a banner. And even if you have no experience, the best
online sources of vinyl banners — such as
www.tradeshow-display-experts.com — provide you with instructions and design
templates to make the process extremely simple.
The next time you want to make a big, bold statement for very little money,
consider doing it with a vinyl banner.
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Rick Hendershot is based in Conestogo, Ontario, Canada, and publishes a trade
show industry newsletter called Trade
Show Tips, This is a Canadian company with offices
in Waterloo and Mississauga, Ontario. They sell portable trade show displays
such as PopUps and JiffyRoll retractable displays, as well as digitally printed
Vinyl Banners and other creative graphics items. Products are sold across North
America, primarily through internet sales.
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