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Fund Raising with Vinyl Banners
by Rick Hendershot, from
Trade-Show-Tips.com
If you are part of a community
group, service club, school class, or parks and rec committee, consider selling
vinyl banner "spots" at your baseball or soccer field, in your local arena, or
even in your school gym.
Banners are perfect for this because they can be printed in full colour with
striking graphics, they are weather resistant. They also come with grommets or
pole pockets so you can easily attach them to a fence or hang them on a wall.
A typical softball field has a fence which is roughly 40" - 50" high, with
segments of approximately 8'-9' — a perfect size for a 3' x 8' vinyl banner.
Here is how you would calculate the revenue potential. The cost for a 3' x 8'
full colour banner would be $156 cdn. Advertising charge per banner, say, $400
for the first year. The available advertising spots around an outfield fence 25
- 40 (just on the outfield fence, not including the foul lines)
So let's say you sell 20 banners:
Total revenue, 1st year: $8,000 (20 banners x $400)
Total production cost: $3,120
Less 20% volume discount: -$624
Plus shipping and handling: $200
Total Net Profit: $5,304
These banners are fully weatherproof, so they could stay in place all year
round, and would last at least three years. Charge a renewal rate of, say, $300
for the second and third years for a net profit of $6,000 each in years 2 and 3.
Profit for three years: $17,304.
Not bad for selling 20 banners.
For more information on Fund Raising with Vinyl Banners, visit our site at Vinyl Banners Online. We are currently preparing a sales kit to help you organize a banner campaign.
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Rick Hendershot is based in Conestogo, Ontario, Canada, and publishes a trade
show industry newsletter called Trade
Show Tips, the official newsletter of
www.tradeshow-display-experts.com. This is a Canadian company with offices
in Waterloo and Mississauga, Ontario. They sell portable trade show displays
such as PopUps and JiffyRoll retractable displays, as well as digitally printed
Vinyl Banners and other creative graphics items. Products are sold across North
America, primarily through internet sales.
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