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How To Stand Out at Your Next Trade Show: Engage All The Senses
In the hyper competitive world of trade shows
trying to stand out from the crowd can be quite challenging. It seems that
everyone has a nice display, great graphics, brochures and the typical ball
point pen or koozie with logo which makes it difficult to be different.
At a typical trade show your eyes and ears are pretty much being taken care of,
but what about the sense of smell, touch and taste? Here are a few strategies
that can help engage all the other senses.
Smell - Smells can create quite an emotional response in most individuals. In
fact, you probably have a fond memory attached to the smell of your
grandmother's freshly baked cookies or the smell of wood in your fathers
workshop. For example, every time I smell gasoline I think of working at my
grandfather's gas station as a child in the summer.
ScentAir, based in
Charlotte, NC, offers scent delivery systems that are normally used in retail,
medical and entertainment venues but can easily be adapted for the trade show
floor. The company offers over 1000 scents and can even custom create a branded
scent just for your company.
Touch - Touch is how we learn as children and is also a valuable learning tool
as adults. Put products in clients hands, let them try them out. Try not to see
what your sell as museum pieces that no one can use. A more subtle approach in
engaging touch is through your feet. The only thing I hate about walking the
show floor or working at a show is how my feet feel afterwards. By the end of
the day I find myself looking for soft carpets to walk on so why not take
advantage of this dilemma.
The Comfort Channel offers quite a variety of foot massagers and many of
them are quite portable. Invite prospects in for a nice foot massage while
discussing how you might be able to help further their business. You can also
help your prospect to remember you on the way home. For most trade show
attendees the way to and from the show is via plane. Instead of the typical pen
promotional item why not give away branded inflatable neck pillows. They are
quite affordable and can be found at
ePromos.
Taste - Taste can be quite a challenge as we most often taste things by eating.
Some shows will enable you to give out food and others won't so make sure to
refer to you exhibitor manual. You can purchase branded food items with you
company name and or logo. Most commonly seen at shows is mints, but there are
plenty of other options like
http://www.smashhitdisplays.com
Founded in 2003, A
Smash Hit! Trade Show Displays is a leading Internet distributor of trade
show display products primarily servicing North America. As a wholesaler we can
offer display products at half the price as local suppliers. We offer full
graphics design, printing and can work on displays as small as tabletop units to
larger island style displays.
Marketing with printing, print
media, printing and publishing, brochures, business cards, posters, newspapers,
magazines, print advertising, marketing with print advertising. Business card
design, graphic design for printing.
